metasearch

Metasearch already scaled to become one of the most important online marketing channels in 2019, continuing its growth trajectory

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling