metasearch

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex

Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too

There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with

As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers

Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings

The most well known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments

Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Google Hotel Ads is just part of an entire ecosystem that Google has become, through which potential travellers can plan and execute their travel bookings