metasearch
TripAdvisor Plus And What It Means For Your Hotel
TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services
How to Build a Profitable Hotel Distribution Strategy?
In order to build an effective and profitable distribution strategy, you need to know who your clients are, where they book, and which tools will fit best
Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available
The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand
Free Tool for Hoteliers to Optimize Content Distribution
FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels
Comparing Cost Models in Metasearch: CPC vs CPA
Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA
Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking
Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost
Google Hotel Free Booking Links – OTA Freedom or Competition?
For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic
How to Maintain or Increase Your Direct Sales Quota Post Pandemic
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
A New Way to Look at Your Hotel Marketing Campaigns
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps