marketing

  NB: This is an article by Dan Cross, GM of Nexa Hospitality The catchphrase is ‘content marketing’. It’s the top trend in digital marketing for the hospitality sector, so […]

  Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven […]

It wasn’t easy for hotel digital marketers in 2015 ………. and it’s not likely to get much easier in 2016!! With issues such as the growing power of online travel […]

  Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has […]

  Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]

  It often feels like hotel marketing is hurtling forward at rapid speed. Just when you thought you were caught up on the latest marketing techniques, another social media platform, […]

  HeBS Digital shares this checklist to maximize revenue through your online media budget With the digital landscape constantly growing and the hospitality industry transforming to make room for new […]

As 2015 unwinds and we start thinking about the new year set to begin, it’s always an interesting exercise to take some time to reflect upon some of the up […]

Large-scale marketing efforts have grown exponentially more complex than they were in the early days of the hotel industry, and now can even more closely resemble TV shows or movies […]

  A recently published study by Expedia Media Solutions has shed more light on how travel bookers in the US journey to their product of choice and what this means […]