marketing
Brand consolidation: The answer to OTAs?
Competition with OTAs could drive further consolidation within the hotel industry. The top companies in the hotel industry could see further growth by adding properties to soft-brand collections. The hotel industry […]
Is your booking flow ready for the Millennials?
NB: This is a viewpoint by Eddie Robb, managing director for Make It Social. The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, […]
Expedia CFO: Airbnb Getting Into Hotel Booking Is a Serious Threat
The websites that have the most comprehensive set of lodging choices, whether they are hotels, vacation rentals, apartments or igloos, will dominate. Expedia, through its HomeAway acquisition and intent […]
GDS can equal ROI with the right opportunities
GDS (Global distribution systems) and travel agent bookings remain an overlooked yet lucrative source of revenue for hoteliers, sources said. The reason these channels are overlooked? It’s because many hoteliers are […]
4 New Mobile Moments Everyone Needs to Know
81% of us keep our smartphones somewhere close during all waking hours and over half of all Millennials would rather lose their sense of smell than their technology Other things […]
Locals can drive ancillary revenue at hotels
Hoteliers have numerous opportunities to lure nonguests to their property in hopes of generating extra ancillary revenue. “It’s become a nice way to augment the slow periods,” said Kory […]
Digital and Mobile Driving Hotel Bookings & Revenue Growth
Last month, TravelClick’s October 2015 North American Hospitality Review revealed that North American hotels were overcoming declining reservation pace to improve their average daily rate (ADR) performance. Now, data from the […]
Checklist to maximize social media revenues
Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic […]
Revenue Managers have taken the Five Ps from Marketers
For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening […]
Expedia casts fresh light on traveler behavior
“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]
