marketing

One year after revamping its accorhotels.cn Chinese-language website, and proving the power of the Chinese market, AccorHotels has seen a 53% increase in direct bookings revenue across its Asia Pacific […]

Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings […]

LateRooms‘s marketing strategy now includes social media and big data as well as the more traditional channels. Five years ago Rich Kemp joined LateRooms to help formulate its social media […]

Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. “We know our guests and keep them coming […]

Marriott International is calling its new direct booking campaign just another “common practice” aimed at creating awareness of its website for travelers who choose to make their own hotel reservations. […]

Marriott has angered a major travel agency group with its latest advertising campaign to encourage travellers to bypass intermediaries. The campaign was launched earlier this week under the title #ItPaysToBookDirect […]

SUMMARY: “It felt like we had the opportunity to really do something that was much more really member-centric and really use all the data that we’ve got on our members […]

The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place in the playbook of travel technology tools – has filled hundreds of […]

Almost seven months since the proposed acquisition was first announced, a major lobbying group has come out against Expedia-Orbitz deal. The American Hotel and Lodging Association says it registering its opposition to the […]

Western European marketing executives expect to have a greater role in revenue growth and strategy as their responsibilities shift from advertising and branding to e-commerce and customer retention, a new […]