marketing

What all hotel owners need to know about SEO

  NB: This is an article by Shaz Memon, creative director at Digimax During most of my meetings with hoteliers, I hear the question, “How can we get more direct […]

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Quality hotel content is key to instant booking conversion

  TripAdvisor’s new chief financial officer Ernst Teunissen has begun his tour of the investor forum circuit, speaking today at the Morgan Stanley Technology, Media & Telecom Conference. When it […]

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Digital state of the travel nation

  Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing digital marketers and ecommerce executives in travel. The report, produced to coincide […]

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Using emotion effectively in digital marketing

Technology enables hoteliers to make what has become the all-important emotional connection with guests, according to speakers at the annual Digital Marketing Strategy Conference. The conference, which is organized by […]

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The Three Essential Components of True Hotel CRM

  NB: This is an article by Cendyn/ONE There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define […]

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Four ways hotels can better compete against Airbnb

NB: This is an article by Alex Shashou, President & co-founder of Alice. There has been so much debate over the impact of Airbnb to the industry following CBRE’s research […]

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How to develop a content marketing strategy for your hotel

  NB: This is an article by Melody Ciria, Destination Marketing Specialist at E-Marketing Associates Every hotel has their own unique story to tell, therefore hotel’s need to make it […]

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Hotel Marketing: dangers of duplicate content

NB: This is an article by Megan Harr, Senior Copy & SEO Specialist at HeBS Digital Defining Duplicate Web Content Even the most discerning digital marketing professionals and hoteliers need […]

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Treat your hotel website like a beautiful store window

  NB: This is an article from SiteMinder, a leading cloud platform for hotels World-famous retailers such as Macy’s in New York and Harrods in London are renowned for their […]

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How to Reduce Your Email Bounce Rate

  NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate Even the best email campaign won’t be a success if your bounce rates are high. Your creative […]

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