marketing

  NB: This is an article from Tambourine Hotel industry giants have had enough. Like you, they appear to be sick of the big commissions, the declining customer loyalty and the […]

  NB: This is an article by John McAuliffe, President of Leonardo A lot of conversations I have with hotel marketers about SEO go something like this: John: “What’s the […]

  NB: This is an article by Benjamin Spiegel, CEO of MMI Agency. In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm […]

  You might call it the Booking.com-ization of Expedia. Expedia’s recent launch of its hotel Accelerator program, which enables properties to bid to move higher in search results on Expedia hotel […]

  Expedia is broadening a program that gives a more prominent listing position to hotel operators in exchange for paying a higher commission on bookings. The program is an attempt […]

  NB: This is an article by Pete DiMaio of Fuel Travel We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of […]

  Online travel-booking engines rarely change. So any wrinkle introduced by a company is bound to get a lot of close examination. Witness the industry’s attention to Expedia Inc’s gradual […]

  NB: This is an article by Kelly Robb, Director of Market Intelligence at Revinate How often have you visited a hotel website, been disappointed with generic and uninspiring content, […]

  NB: This is an article by Max Starkov, President & CEO of HeBS Digital Background Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed […]

  NB: This is an article by Asher Fusco, Associate Director Copy & SEO and Carmine Fischetti, Manager SEM at HeBS Digital Google rolled out a major change to its […]