marketing
Hospitality: Increasing Direct Website Conversions!
NB: This is an article by Scott Yankton, President of Scott Yankton Consulting For the past 20 years I’ve been helping executives/businesses with their most challenging corporate initiatives. When I […]
3 Types of Keywords That Help Guests Find You Faster
NB: This is an article by Carolyn Murphy, Marketing Specialist with Revinate We’ve written a couple of times on the importance of a holistic search engine optimization (SEO) strategyand […]
4 Ways to Get More Direct Bookings from Google
NB: This is an article from NetAffinity We need to talk about search engine optimisation, or SEO. It’s an area that can seem pretty murky compared to, say, running […]
Last-click attribution is so last year
Multichannel attribution is hot topic for travel marketers. Tom Bacon shares three tips for getting it right As we all know, most travel planning has become more complex, less […]
Programmatic ads could do better at targeting a traveler
NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]
Engage with Mobile Travellers in the Micro-Moments of their Research Journey
What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]
Supercharge Your Website and Watch Your Revenue Grow
NB: This is an article from Leonardo Remember the days when the only option for your hotel guests was to either phone your hotel directly or book through a […]
The Painful Truth About Hotel SEO (Part 2)
NB: This is an article from Tambourine and is the second and final installment You can read the first installment here Problem 3: SEO Has Become Even More Technical […]
8 Ways Hotel Marketers Can Avoid Looking Foolish
NB: This is an article by Tambourine Even the most suspicious and perceptive people can fall for cleverly executed April Fools jokes. As hotel marketers, we have so many details, […]
11 ways to boost midweek occupancy and revenue
NB: This is an article from SiteMinder It can be easy, and very tempting, to think that slashing rates to virtually nothing will sell more hotel rooms and increase room revenue […]
