marketing

NB: This is an excerpt for Revinate‘s eBook, A Hotelier’s Guide to Google SEO Most hoteliers we talk to are well aware of the importance of their website’s ranking on […]

Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding […]

The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your […]

Flexibility, personalisation and partnerships are just some of the ways to build customer loyalty Loyalty is a big issue in this fickle and competitive world where consumers are spoilt for […]

NB: This is an article from ReviewPro Out of the hundreds of hoteliers in attendance on our TripAdvisor webinar last year, a total of 87% said that TripAdvisor is either […]

I was recently invited to deliver two workshop sessions at NTA’s annual Contact event, which was being held for the very first time in my hometown of Québec City. How […]

NB: This is an article from GuestFolio A recent study published by our Analytics Specialist – Huw Jones highlighted an exceptional relationship between a hotels’ Net Promoter Score (NPS) and […]

Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, […]

This is an article from Tambourine With Labor Day behind us, the dust has settled from your summer season and you’re just now beginning to think of the rest of […]

For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]