marketing

  A friend and foe, seasonality is a familiarity amongst many hoteliers who enjoy high occupancy, elevated ADRs, and a surge in revenue when in-season. As the seasons change, occupancy […]

Again and again, studies have highlighted how properly addressing sales and marketing, reputation, social engagement and a sound revenue strategy translates into sales, while ignoring them cuts into the bottom […]

In today’s fast paced hospitality industry, disciplines such as revenue management, digital marketing and distribution are persistently evolving and converging and this dynamically changing environment places a long list of demands on […]

NB: This is an article by Christopher Regalado, CEO and Founder of RevMar Digital For the last 10 years, I have been helping hotels and revenue managers refine their digital […]

Content marketing is more than a buzzword. It’s an important part of your hotel’s marketing strategy. Simply put, it’s the creation and distribution of valuable assets, such as videos, blog […]

When the focus is on engagement, hotels on social media need to keep up-to-date on the latest best practices. Facebook made that a little more difficult this week. The social […]

What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as […]

What do you do when you need a new pair of shoes? The answer likely varies depending on your age. Older generations will visit a few stores and work with […]

Social Media Isn’t a Single Strategy Social media isn’t meant to be used as a single strategy to gain more bookings. When it comes to online marketing for your hotel, […]

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t really sure where to find the answer. The […]