marketing

NB: This is an article by Rebecca Pokora of TrustYou In today’s world, travelers suffer from information overload and too many choices.  Online travel agencies are popular not only for […]

Hotels should consider developing customer loyalty programmes that balance economic and social rewards to establish “sustainable relationships” with their customers, according to Dr Jin-Soo Lee, Dr Nelson Tsang and Dr […]

Concur, the world’s leading provider of integrated travel and expense management solutions, today released its innovative State of Business Travel 2016 report at the Global Business Travel Association (GBTA) convention. […]

With hotels mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help […]

Global travellers are spending more moolah than ever before, on hotel bookings alone these days. The global hospitality division is all set to observe a record flouting year in 2016. […]

By now your hotel website should have a blog, but that’s only one step of the process. Running a blog on your hotel website is one of the most cost […]

Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]

In Part 1 of this two-part series, we outlined 4 important areas of focus in your digital marketing strategy, to help drive more quality traffic to your hotel website. By […]

With an unlimited amount of travel options available online, one of the major challenges hoteliers face is how to drive traffic to their hotel website. And not just any old […]