marketing
The Importance of Social Media Marketing for Hotels
Attracting guests to your hotel through social media requires a strategy for creating a compelling presence that’s responsive and offers authentic content
How to Respond to Google Reviews
The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings
Paid Media Marketing: 7 Changes Hotel Marketers Should Make
Whether leaning into AI, rethinking targeting or getting smarter about ad spend, here are 7 ways hotel marketers can level up their paid media strategies
Planning and Implementing a Perfect Hotel Photoshoot
Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!
Building a Successful Hotel Influencer Program in 2025
By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation
Hotel Guest Messaging: 14 Dos and Don’ts You Need to Know
When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement
Why Social Media is Essential for Hospitality in 2025
Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away
Trends and Tactics for Hotel Marketing Success in 2025
The hotel marketing landscape is constantly evolving. This year calls for fresh strategies that go beyond the traditional and embrace the future
Maximizing your TikTok Campaign Potential
Trends on TikTok can be divided into moments, signals, and forces, each offering different types of opportunities for your hotel or brand
What is the Booking.com 2025 Review Score Update?
The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience