marketing

Instead of replacing crude outbound tactics with something more sophisticated, the industry largely exited upstream acquisition altogether

AI can help hotels increase direct bookings, but the value comes from improving efficiency and visibility rather than replacing human decision-making

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels

When hotels base their strategy on real-time demand signals, marketing becomes more responsive and more efficient

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality

We are moving from seeing guests in a transactional way to see them as long-term partners. Here are five post-stay strategies you can implement

The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

Creating a strategy that balances GEO and SEO doesn’t require a technical overhaul. It needs clarity, consistency and intent. Here are a few starting points

AI doesn’t reward those who publish the most structured data. It rewards the brands whose data reflects real-world trust, consistency and performance

Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck