marketing
Is Your Content Strategy Targeting Mid and Bottom Funnel Traffic?
Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests
Let’s Talk Search Intent and Keyword Strategy
Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy
Stop Blending In: Attract More Travellers by Telling Better Stories
With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive
How to Manage Seasonal Fluctuations in Hotel Occupancy
Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods
Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet
Why Your Hotel Is Probably Running Too Many Facebook Ads
Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers
How Hotels Can Use AI to Streamline Their PPC Campaigns
From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com
