marketing

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

A seamless mobile booking experience isn’t just convenient. It’s key to higher conversions, improved guest satisfaction and greater revenue

Many hotels default to price competition because their offering is undifferentiated. When everything looks the same, what else is there than price

A hotel must be set up for success – here are five key ways to increase bookings across all phases of the traveler journey

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive