marketing

The Importance of Social Media Marketing for Hotels

Attracting guests to your hotel through social media requires a strategy for creating a compelling presence that’s responsive and offers authentic content

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How to Respond to Google Reviews

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

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Paid Media Marketing: 7 Changes Hotel Marketers Should Make

Whether leaning into AI, rethinking targeting or getting smarter about ad spend, here are 7 ways hotel marketers can level up their paid media strategies

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Planning and Implementing a Perfect Hotel Photoshoot

Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!

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Building a Successful Hotel Influencer Program in 2025

By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation

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man on mobile phone illustrating importance of hotel guest messaging and the dos and don'ts hoteliers need to know

Hotel Guest Messaging: 14 Dos and Don’ts You Need to Know

When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement

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person filming a holidaymaker jumping into the sea illustrating why social media is essential for hoteliers in 2025

Why Social Media is Essential for Hospitality in 2025

Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

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Trends and Tactics for Hotel Marketing Success in 2025

The hotel marketing landscape is constantly evolving. This year calls for fresh strategies that go beyond the traditional and embrace the future

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Maximizing your TikTok Campaign Potential

Trends on TikTok can be divided into moments, signals, and forces, each offering different types of opportunities for your hotel or brand

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What is the Booking.com 2025 Review Score Update?

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

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