marketing
Turning Low Season Into High Impact on Your Hotel Website
Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement
How to Turn Valentine’s Searches into Direct Bookings
Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes
Optimising Your Hotel’s Online Listings
Instead of treating OTAs as a necessary evil, successful hotels today treat their listings as something far more useful. A shop window. A discovery source
The Structural Misdiagnosis Behind Luxury Hotel Demand Generation
Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem
Hotel Success Stories: Expert Partners January 2026
Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]
Hotel Technology Updates: Expert Partners January 2026
Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during December 2025 and January 2026 . You can either […]
10 Ways Hotels can Increase Direct Bookings in 2026
While traditional website traffic may be down, hotels can ensure visibility and direct bookings by going back to the basics: storytelling
Exploring the Frontier of AI in the Hotel Industry
There’s an alarmingly broad spectrum across the hotel industry when it comes to technology uptake, and AI is the newest entity to find its place
Gmail Gemini Era: What it Means for Hotel Email Marketing
Gmail’s Gemini-powered inbox does not change email marketing. It sharpens it. Now is the time to refocus, refine, and rebuild with attention in mind
Cluster Guest Insights to Improve Hotel Direct Bookings
Hotels can develop property-specific strategies that strengthen pricing decisions and improve marketing effectiveness to improve direct bookings
