marketing

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility

By starting your Autumn Campaign plans now, you’ll be well ahead come 1st August, when your full focus can turn to your Winter Campaigns

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy

Revenue analytics empowers hotels to transform raw data into actionable insights that drive revenue growth and operational efficiency

The future of hotel sales lies in breaking down silos and fostering a collaborative, commercial mindset. Those who change will not only survive but thrive

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences