marketing

Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests

Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences

It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse

With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking

We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed

Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends