marketing
Why Hotels Should List Area Attractions on Their Website
Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue
How Influencers Are Reshaping Travel Bookings in 2025
Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay
10 Ways to Make Your Hotel Social Media Stand Out in 2025
Many hotel social media feeds have started to feel more like static online catalogs than dynamic invitations to explore, feel, and connect

WhatsApp Hotel Templates for a Personalized Guest Journey
A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

Hotel Guest Segmentation: 5 Basic Tips to Boost Conversions
Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue
Many Hotels: How to Maximize Profit Across Your Portfolio
How do you ensure every hotel in your portfolio thrives – not just survives. Optimizing the performance of a hotel portfolio can be daunting
Google Introduces Travel Tool Updates incl. Hotel Price Tracking
One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally
How to Maintain Hotel Occupancy Post Easter and into May
April and May are traditionally unpredictable months for hotel occupancy. Here are 5 strategies to help maintain strong occupancy through this period

Backlinks and the Importance in SEO Strategy
Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites
How Hoteliers Can Optimise Their Top Website Landing Page
By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace