marketing

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

Today we are going to share 6 untold features your hotel website should have to get more bookings. What are the hidden gems that still remain untold?

Digital marketing can be overwhelming and changes literally happen overnight in the digital world. But don’t be defeated! It doesn’t need to happen at once

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

Google plays a vital role in the success of luxury high-end hotels. Google my business (GMB) for luxury hotels is a fundamental of effective marketing

We will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

The Messy Middle is a complex place that can go round and round. Our job is to close the gap from trigger to purchase or booking in the shortest time

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case