loyalty
Loyalty Exclusive Offers – A Bold Move but What’s Next?
It has been interesting to watch the major hotel companies’ recent attempt to shift bookings to their direct on-line channels by incentivizing members of their loyalty programs with “exclusive offers”, […]
Loyalty Programs for Independent Hotels: Achievable and Rewarding
Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests. Major hotel chains are making a […]
Red Lion and Expedia: smart move or short-term fix?
Should other hotels with stretched marketing budgets or failing loyalty programmes hand over theirs to Expedia or is there another way? Two weeks ago we published a story that took […]
What is The Future of OTAs Loyaty Programs
Online Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings in an effort to reduce commissions paid […]
Inspire true hotel loyalty by making your programme stand out
A recent survey commissioned by Choice Hotels International showed that almost two-thirds (61%) of travellers find loyalty programmes and points do impact their choice of vacation spots. Knowing that loyalty […]
Loyalty Programs Growing Members Faster than Engagement
As major hotel chains make a big push this year to increase the size of their loyalty programs through book-direct campaigns, they might take satisfaction in the fact that their […]
