loyalty
Evolving Loyalty Programmes in a Digital Age
Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences
Broken Promises? The Myth of Personalization in Hotel Loyalty
Despite the promises of personalization, mega-chain websites and email marketing often feel generic, bordering on uninteresting, and even annoying
Loyalty Program Gamification: Engaging Members with Rewards
By addressing the limitations of traditional loyalty programs and introducing elements of fun, gamification ensures a more vibrant customer relationship
How to Build a Subscription Model for Hotel Stays
In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]
Build Traveler Brand Loyalty with Omnichannel Journeys
Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints
The Tools Marketers Need to Turn Consumers into Loyal Guest
Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel
What are the Benefits of Starting a Loyalty Program?
Loyalty can differ from one to another, but the key part to defining a program is defining what loyalty is for your brand and how will you reward it
Difference Between Customer Rewards and Customer Loyalty?
While rewards and loyalty programs serve different purposes, they are not mutually exclusive and often work best when integrated thoughtfully
Guest First: Time for Hotels to Organize Around the Guest Journey
Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty
B2B Hotel Marketing Strategies for Building Brand Loyalty
Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences