inventory

Hotels are not only looking at rooms-as-office day rates, but also large event rooms that could be converted to socially distanced workspaces

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

If you find that your distribution connection hobbles your optimization efforts, then you may find that it’s time to try something new

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

As hotels have faced one of the toughest six months ever, finding new ways to monetise their inventory has become an imperative

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

Being adaptable and agile will be important to your recovery strategy as you navigate your hotel through these uncharted territories