hotels

Middle East hoteliers: Time is now to stand up to OTAs

As several markets in the Middle East tackle supply growth and stagnant average daily rate, sources said there is real concern that OTAs will take the bull by the horns […]

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Hotel Chatbots: How to Create Great Customer Experiences

Hotel chatbots are the modern day equivalent to a concierge, and one of the latest technologies being used to improve experiences. Guests can check in, check out, make reservations, and […]

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A Bleisure Path to Purchase and How to Market to it

According to a survey from Bridgestreet Global Hospitality, 83% of respondents say they use time on business trips to explore the city they’re visiting. NB: This is an article by […]

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Tips to increase hotel revenue during a low occupancy

A hotel’s revenue always fluctuates throughout the year. The hoteliering business, like any other business, is dictated by many external factors and can get unpredictable for some. A hotel’s room […]

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Why the Gulf’s hotel boom doesn’t have to lead to bust

According to figures from hotel data company STR, Dubai currently has the largest hotel room pipeline of any city in the world, standing at over 50,000 rooms on an existing […]

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How Voice Search Will Impact Travel Marketing

Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in […]

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How Video Content Can Powerfully Boost Your Hotel’s SEO Efforts

Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an […]

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3 pointers to improving your e-reputation

Today everyone knows it and everyone does it: encourage customers to post comments on social networks and opinion sites. However, not everyone gets the same result. Why is that? Because […]

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Is the era of the direct bookings coming to an end?

Recent years have seen a rise in the number of the online booking platforms. They’ve become increasingly popular, and as the intermediaries between hotels and their guests, seem to be […]

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Why 2018 Will Be Great: Hotel Industry Forecast

The big news in 2017 was the stock market, consumer confidence and the economy in general. Tax reform, wage growth, reduced regulations and the strength of our nation could keep […]

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