hotels

While cancellations affect a hotel’s ability to forecast revenue and impact their income in real terms, they are used by OTAs as a marketing tool – one that benefits their growth, rather than hinders it

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

Having the leadership team plugged into the real financial forecast and managing the middle of your statement is priceless. It’s also a lot more fun for everyone.

Having a revenue strategy meeting that is structured and beneficial to all parties involved will reiterate the need for this revenue management culture across all teams at your organization.

Upgrading the pre-arrival experience is something you can achieve today, so don’t hesitate to get your guests excited about their stay and reap the benefits of higher guest engagement.

Guest ratings are more valuable than brand. Although a strong statement to make, recent third-party research confirms that travelers are willing to pay more for hotels with high ratings

This podcast looks at Total Revenue Forecasting (TRF) as a logical first stepping stone towards Total Revenue Management (TRM). We are joined on the podcast by Michael McCartan, Managing Director – EMEA, Duetto.

Google first introduced Responsive Display Ads six months ago. Though many are still wary about the look of each ad, the data we’ve gathered might change your mind.

The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.

Tech titans have been growing as a threat across multiple industries, and they’re encroaching into the hospitality industry. Google has moved into the industry, and now Amazon is entering too.