hotels

No hotel is created equal, and even at a single property, there will be many different periods in a hotel’s existence that require a change in approach to revenue management.

There was a time when transparency and trust were the pillar of a successful partnership. OTAs were, in the last decade, valuable partners for hotels and responsible for a more efficient distribution.

Until recently, marketers and casino revenue managers have largely looked past nuanced reinvestment calculations, because the only goal was filling the hotel and, ultimately, the casino.

Modern revenue management has transitioned from a short-term, myopic tactical focus to developing long-term, big picture strategies for both transient and group business.

Your potential guest has visited your hotel website before. You know they’re searching for a five day trip for two in August. But they still haven’t converted, or even clicked through on your banner ads.

Hotels might struggle to provide last-minute cancellation policies, therefore maximising retention of their bookings and reducing cancellations can be utilised in other aspects of the booking process.

Are you involved in improving the performance of your hotel website’s direct revenue contributions? If so, you probably make data-driven decisions every day.

Daily attendee meeting costs are set to climb in 2020 in North and Latin America but fall in EMEA and Asia/Pacific. One reason EMEA costs will likely fall is a shift in bookings to secondary cities.

In Episode 1 we will be looking broadly at the multi-faceted nature of hotel operations and how a PMS could (or more realistically should) be the central interface for the hotel’s technology stack.

If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel.