hotels

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality

Pace is information, not a verdict. The hotels that win long term are the ones that treat pacing gaps like clues, not emergencies

AI can make revenue management work leaner and more precise, but without the right prompt, results are mediocre at best or, at worse, harmful

We are moving from seeing guests in a transactional way to see them as long-term partners. Here are five post-stay strategies you can implement

The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

Creating a strategy that balances GEO and SEO doesn’t require a technical overhaul. It needs clarity, consistency and intent. Here are a few starting points

AI doesn’t reward those who publish the most structured data. It rewards the brands whose data reflects real-world trust, consistency and performance

Best asset managers understand Net Operating Income is the only metric that counts. ADR and RevPAR are vanity metrics if they don’t flow to the bottom line

Not only will MCP bring hotels greater visibility on AI tools, it primes them for the next phase of AI rollout: agentic AI

Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck