hotels

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

Focusing on individual needs, Revenue Managers are able to migrate their focus from ineffective typical pricing strategies to customer profitability instead

With the right strategy, you can reduce operating costs while running a profitable hotel. The following strategies will help manage hotel operating costs

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

A smooth guest experience impacts how they feel about your hotel and services and how they engage with it in the future

Price disparities are inevitable, but with these tips, you will be able to combat them on your hotel’s website and ensure more visitors book direct

One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great

Whether you’ve created target personas based on bleisure/workation travellers yet or not, it’s a good idea to do so

Personalized does not necessarily mean lower prices. The objective is to provide guests with a price that is aligned with their expectations