hotels

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information

Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality

At the end of the day, technology needs to complement and elevate the guest experience rather than just being flashy

Do we give the same attention and budget to other revenue drivers? Whose job is it to optimize profit across these segments? Sales, Marketing, Revenue?

There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online

In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022

Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

Confronted with unimaginable numbers of cancellation requests and refund claims, for the main part the industry reacted sympathetically to customers