guest

For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests

There are two important aspects of guest value: share of wallet and time. It begins with determining what the economics of the guest look like

In years past travel has been a means to escape life, recent research shows travel is life in 2024 with three quarters revealing they feel more alive when on vacation

Tailored experiences make guests feel valued and appreciated, ensuring guest satisfaction and giving them more incentive to come back

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table

Hotels need a philosophical shift away from the rat race for short-term profit and move from asset management to customer management

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns