guest

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success

Enlightened leaders know hospitality is, at its core, a philosophy more than it is a list of “communications standards” to be checked-off in a report

Implementing these strategies will help increase your hotel’s review score, which is crucial for attracting more guests and improving your online reputation

In the competitive landscape of the hotel industry, mastering the art of collecting online reviews is a strategic move that sets you apart from competition

Effective conflict resolution goes beyond proving who’s right and who’s wrong. Let’s explore the best strategies to help you deal with unhappy guests

With these small but impactful gestures, you can elevate guest experiences and cultivate a loyal base of satisfied customers

We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests