guest

Here are 3 reasons why adding a guest messaging platform to your hotel communication strategy is now a must

Too many hotel leaders train staff to memorize service standards as if they were a script. As a result, guests may experience conversations which feel disingenuous

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Before we delve into specific activities, it’s important to understand your target audience so you can tailor experiences to align with your guests

The key to sustained profitability is an intimate understanding of the guest experience and its direct influence on financial outcomes

With poor guest experiences being a main driver of chargebacks, there’s a real risk of creating a vicious cycle that leads to poor reviews and reputation

How can you make the most of check-out to improve guest satisfaction and hotel reputation? Here are four tips that can make a difference

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

It’s about amplifying the overall guest experience, making them feel they’re not just renting space but buying into a holistic, memorable journey