guest

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Before we delve into specific activities, it’s important to understand your target audience so you can tailor experiences to align with your guests

The key to sustained profitability is an intimate understanding of the guest experience and its direct influence on financial outcomes

With poor guest experiences being a main driver of chargebacks, there’s a real risk of creating a vicious cycle that leads to poor reviews and reputation

How can you make the most of check-out to improve guest satisfaction and hotel reputation? Here are four tips that can make a difference

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

It’s about amplifying the overall guest experience, making them feel they’re not just renting space but buying into a holistic, memorable journey

Each of these guest experience trends is indicative of changes in the industry, some of which may turn out to be more impactful and long-lasting than others

We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider

For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors