guest

Here are four of the most effective ways data-driven strategies can help you improve the customer experience at your hotel

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

You want to start with an email that introduces yourself and your hotel. Keep it short and sweet, instead of overwhelming them with your special offers

Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

Guest data is at the heart of any sales or marketing campaign. It allows you to personalize your sales and marketing campaigns to create impact

Sleep tourism is the practice of providing special services catered to guests with sleep issues or who wish to preserve quality sleep while away from home

You can use multiple upselling techniques to provide a seamless guest experience without being pushy. Let’s examine a number of hotel upselling techniques

As the third-party cookie crumbles, hoteliers must learn to collect and utilize data they already have to boost direct bookings and personalize experiences

Which segment should your hotel go after and in which order should you sell to manage your inventory correctly and maximize total profit?

It may seem overwhelming, but email marketing does not have to be difficult. There are two basic types of emails your hotel should be sending