guest

In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

This is not to say that tech and AI are bad, but a reminder that at the end of the day, it’s your people that truly deliver guest personalization

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

A single guest profile is not just about collecting data; it’s about creating a holistic view of the guest that informs every interaction and decision

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

A big benefit of appealing to the luxury market is these most affluent travellers have the wealth to continue to spend despite global economic turmoil