groups

In the complex landscape of hotel group business, leveraging data has become critical in reshaping group sales strategies

Targeting group travellers is an ideal option for your small hotel, because it allows you to maximise your occupancy with one low-cost booking

Your revenue management processes should feed itself. Group bookings provide a base that drives up transient rates, in turn driving up group rates

Here are five ways hotel sales teams can bridge the gap with revenue management to set up your group properly for profitability

Few hoteliers today can claim to reliably predict group travel trends going forward, without access to modern data analytics informed by revenue management

Successfully navigating the balance between managing touroperation allotments and safeguarding the transient segment is an intricate endeavour for hotels

Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps

Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive

Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams