groups

The return of groups business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases and short lead times

Effectively implementing group displacement can give any hotel, regardless of its size, a competitive edge in the rapidly evolving hospitality industry

Group business has returned, but the makeup has skewed toward SMEs, or small to midsize enterprises, with groups from 10 to up 100

There is a growing demand for in-person events, and hotels and venues are finding innovative ways to meet this demand despite the challenges they face

The pace of the recovery of group business and the amount of business on the books for 2023 have hotel executives feeling more confident in the segment

Recovery efforts are still on-going, particularly in relation to restoring lost revenue, which means it is critical to be vigilant in group sales strategies

It’s going to take more than a reactive sales culture to achieve 2023 goals. Therefore, this is a wonderful time to establish new sales habits

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

Hotel sales leads for groups, functions and corporate/business travel accounts come in through a diversity of channels and lead streams