groups

No hotel revenues have been impacted as dramatically as traditional meetings and events, leading many to wonder whether it will ever return to same levels

With the anticipation of widespread vaccinations in late Spring, we are seeing early signs of pent up demand for meetings and gatherings

Direct booking is an idea that has finally found its time. The future of booking meetings will be direct and online, especially for smaller events

For convention hotels, 53 percent of rooms revenue can be attributed to group demand, but the impact extends beyond the rooms department

Talk to the people who sell and provision your meetings and groups product. Shop your competitors websites. Does your product stack up?

We question whether meetings, groups and event revenue should still be considered ancillary revenue when a substantial part of a hotels income

Corporate clients are increasingly asking hotels about hybrid meetings, blending a combination of in-person speakers and remote attendees

There is now a concerted drive towards a more modern, user-friendly and interactive meeting and event bookings and management

Proactive conversations with travel buyers will ensure your hotel stays hotel top-of-mind when business travel picks up again

Inquiries are not quickly converting into a booking with stated reasons being uncertainty of future government guidelines, travel fear and budget constraint