google

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works