google

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Last week Google Webmaster Central Blog announced the introduction of a new page experience signal which will be used to rank web pages in the future

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

With Property Promotion Ads, Google continues to build an advertising system that combines several products: the aforementioned Ads, Hotel Ads and PPA

Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to know if they would be eligible

If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels