Is Your Hotel Website Ready for Google’s Next Ranking Factor?
Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital
How to Exclude Your Hotel IP Address From Your Reporting
Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]
Google Search Add Destination Travel Information About Hotels and Flights
You’ll see the percentage of open hotels with availability and flights operating at the city level based on Google Flights and Hotels data
Your Top 6 Hotel Digital Marketing Updates from July 2020
Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program
6 Free Google Tools Hotels Should be Using
Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location
As Cookies Fade, Brands Must Create a Robust Identity Strategy
With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions
5 Reasons Why Your Hotel Must Have a Google My Business Listing
So, are you making the best out of Google My Business listing? If no, what is holding you back? Let us look at what you can do with Google My Business
Google Hotel Products Evolve! Who Will be Winners and Losers?
We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way
The Rise of Display Ads in the World of Meta
By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings
What is Google Pay Per Stay and How Can it Help Your Hotel?
This pay per stay bidding strategy allows partners to pay only when the guest stay has actually occurred, removing any risk of cancellation for the partner
