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The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario

There is perhaps some good news… The industry experts are predicting that when the revenue upturn comes back, it will come back quickly and we as an industry need to be prepared

With COVID19 causing major events to be cancelled and large corporations banning employee travel it’s safe to say we’ve entered a period where “business as usual” simply won’t do

Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars

End-to-end rate integrity management using data analytics to track travel sellers’ flows is key to ensuring transparency across sales and distribution channels and must be a top priority

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

The point is that it’s time to explode the old notion of the hotel app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that got our

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone