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How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

Competition price intelligence, delivered by rate shopping tools, is needed to understand when the best moment is to increase the price and by how much

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

Focusing on individual needs, Revenue Managers are able to migrate their focus from ineffective typical pricing strategies to customer profitability instead

In Part 2 Paige offers advice and solutions hotel sales teams can take on board right now to be better prepared as group demand continues to increase.

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

We are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand