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Web designers are looking to the future and the past for inspiration. Thanks to these opposing design trends, movements and styles it’s safe to say web design in 2020 will be full of surprises.

Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.

Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.

Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.

Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.

Across our list, we’re advocating for a Mid-sized hotel to look toward not just a singular technology but to look at the broad operational areas where tech can have greatest impact on the bottom line

Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.

To keep your guests coming back for more, definitely consider joining the chatbot revolution – but only if your hotel is equipped and prepared for this big step.

They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.

We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.