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What if forecasting could do more? What if it didn’t just tweak room rates, but actually took pressure off your team and boosted efficiency

We outline 7 effective ways to gain a comprehensive understanding of your total revenue performance to see where and how revenue is generated

Dynamic pricing and rate parity aren’t enemies. Best move? Keep public rates clean, monitor on metasearch and embrace closed-user incentives

What makes WhatsApp the right choice besides the amount of users and how do you create a WhatsApp hotel communication strategy?

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

A rate plan isn’t just a “price.” It’s the building block of how you distribute and position rooms. If the blocks are unstable the strategy falls over

On the surface, personalised pricing feels like the logical evolution of revenue management so why not tailor rates at a one-to-one level?

A quick front-end check on how a user may see your hotel Google Business Profile listing can uncover potential issues that can’t be easily identified

We believe a successful revenue strategy requires a strong understanding of marketing metrics that directly tie to demand, conversion, and revenue impact