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What Is Average Rate Index: A Key Metric in Hotel Management
Average rate index (ARI) is a metric that hoteliers can evaluate performance of their room rates relative to a group of competitors during a specific period
Market Segmentation – Still The Holy Grail!
Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them
Revenue Management Is Only For Room Rates: Myth Debunking
While it’s true that pricing plays a crucial role in revenue management, it’s merely one aspect of a broader, more complex strategy
Holistic Hospitality Marketing
A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities
Leveraging AI for Dynamic Revenue Optimization
Dynamic revenue optimization is the practice of adjusting prices in real-time based on demand, market trends, and various other factors
Empowering Hotel Revenue Strategy Through AI and Causal ML
Should revenue managers interact heavily with an AI RMS or trust automation? What is the impact of overrides on revenue?
7 Design Trends to Convert Travelers on Your Website
Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users
TripAdvisor Advertising for Hotels and Is It Worth It?
There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations
Revenue Management: From Spreadsheets to AI Based Systems
The introduction of AI based systems marked a significant turning point in Revenue Management with algorithms, big data analysis and real-time processing
We Talk About Hotel Sustainability But Real Change Is Not Easy
Marc is perfectly placed to talk about the focus on sustainability, it’s impact on hotel engineering teams and their value to implementing effective practices