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![american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy](https://revenue-hub.com/wp-content/uploads/2021/11/american-football-revenue-management-strategy-1.77.jpg)
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table
![calendar with pins and a date circled reflecting the importance to hotels of length of stay and some strategies they can use to improve it](https://revenue-hub.com/wp-content/uploads/2023/09/calendar-with-pins-and-a-date-circled-in-red-highlighting-hotel-urgency-and-possibly-scarcity-1.77.jpg)
Hotel Strategies: How to Improve Your Length of Stay
Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for
![empty sunbeds lined up with a lovely view posing the questions are hotels charging what their rooms are worth and should they be adopting the art of value based pricing](https://revenue-hub.com/wp-content/uploads/2023/12/sunbeds-at-all-inclusive-hotel-pexels-colon-freld.jpg)
Value Based Pricing: Are You Charging What Your Rooms Are Worth?
Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest
![maze reflecting the challenge for hotels to navigate hospitality data and the need for a unified approach](https://revenue-hub.com/wp-content/uploads/2024/05/maze-like-hotel-data-pexels-giantasparagus-1.77.jpg)
Navigating the Maze of Data in Hospitality: A Unified Approach
Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail
![mechanical figure in the thinkers pose considering the evolving hospitality trends and ai driven technologies](https://revenue-hub.com/wp-content/uploads/2021/12/technology-machine-learning-ai-1.77.jpg)
AI Driven Technologies and Trends: What’s Next for Hoteliers?
The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations
![person accessing messaging on a mobile phone illustrating the importance to hotels for enhancing the guest experience](https://revenue-hub.com/wp-content/uploads/2021/12/direct-messaging-1.77.jpg)
Hotel Mobile Messaging: Enhancing Guest Experience
Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue
![person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency](https://revenue-hub.com/wp-content/uploads/2021/11/online-hotel-bookings-1.77.jpeg)
Best Practices to Gain Bookings on Your Hotel Website
In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount
![man trying to navigate a path through question marks in the way hotels need to better understand the factors that affect the results of their metasearch campaigns](https://revenue-hub.com/wp-content/uploads/2021/09/hotel-call-to-action-1.77.jpg)
How to Navigate The RFP To Win More Group Business
By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth
![surfers on the face of a wave as it starts to crash down on them reflecting how too much data can sink revenue management efforts](https://revenue-hub.com/wp-content/uploads/2022/03/google-hotel-search-ota.jpg)
Why Too Much Information Can Sink Revenue Management Efforts
In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success
![sign post saying fact or myth reflecting points to be debunked in hotel revenue management](https://revenue-hub.com/wp-content/uploads/2024/04/fact-or-myth-of-hotel-revenue-management-1.77-gettyimages.png)
True or False: Debunking Myths in Hotel Revenue Management
As we debunk these common myths in hotel revenue management, it’s clear that success in this field requires a nuanced and sophisticated approach