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Meetings & Events Management in Times of COVID19
With COVID19 causing major events to be cancelled and large corporations banning employee travel it’s safe to say we’ve entered a period where “business as usual” simply won’t do
Group Business, Threat or Opportunity: Simple Group Displacement Model
Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments
Is Bleisure Still a Thing? Spoiler Alert: It Definitely Still Is
Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might
How to Create a Successful Gift Voucher Campaign
Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars
Why Choose Rate Intelligence Over Rate Shopping?
End-to-end rate integrity management using data analytics to track travel sellers’ flows is key to ensuring transparency across sales and distribution channels and must be a top priority
The Black Friday Frenzy – Can Your Hotel Replicate it all Year Round?
Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market
Hotel Apps Enter a New Decade
The point is that it’s time to explode the old notion of the hotel app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that got our
Why Segmentation is First Step to Creating More Personalized Guest Experience
Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone
Does Pre-Stay Upselling Cannibalise Front Desk Upselling?
A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?
Podcast: Distribution Strategy, OTAs and Google
In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.