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When done well, cross‑selling creates value for everyone: smoother, more personalized experience for the guest and stronger hotel performance

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses

If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast

AI models take a different approach. They base suggestions on the user’s concrete request, past behavior, reviews, and the options available in the market

Your revenue manager is at the office, buried in spreadsheets, frantically copying and pasting data before the morning revenue meeting. Sound familiar?

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on