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Four Pillars That Help Smart Hotels Win the AI Visibility Game
The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure
The Hidden Reason Your Hotel Segmentation Is Not Working
No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters
Is Your Rate Strategy Built for Market You Have or One You Want?
Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford
Mobile & AI: The Power Duo Driving Direct Hotel Booking
Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!
Forecasting Should be Guided by Data and Refined by Humans
Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on
Ancillary Revenue: How Airlines (and Beyond) Turn Extras into $Bns
From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone
Boosting Direct Bookings through Strategic SEO Optimization
We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings
What is RevPAC: Meaning & Formula for Hotel Owners
RevPAC plugs that gap by revealing the full earning power of each guest, guiding better decisions on upsells, staffing and marketing spend
Last Minute Bookings: Impact for Revenue Management Pricing Data
Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors
How to Spot the Warning Signs of a Broken Revenue Strategy
When topline performance starts to stagnate, it’s often not because of external conditions, it’s because the revenue strategy isn’t evolving with the market
