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hotel room categories are key along with descriptions photos and pricing that sells

Hotel CPOR: What Is It And How To Manage It Effectively

CPOR is a crucial metric in the hotel industry that helps measure the efficiency and profitability of a hotel’s operations. It stands for cost per occupied room, which means the […]

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icons on a mobile phone reflecting messaging apps and the value to hotels of an omnichannel communication platform

Omnichannel Communication for Hotels – All You Need to Know

Choosing the right omnichannel inbox can be a game-changer for your business. Here are some key features to consider when making your choice

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megaphone with various icons coming out of it reflecting the importance for hotels to create the right social media strategy for their specific property

Developing a Social Media Plan For Your Hotel

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

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trivago metasearch hotel listing and new free booking links offering

The Tricky World of Metasearch: trivago’s Balancing Act

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

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paper with the word marketing strategy written on it reflecting how PMax does not replace other advertising tactics but complements them

Demystifying PMax: Balanced Perspective on Transparency and Control

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

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person at a laptop with a computer chip overlay reflecting the evolution of a unified commercial strategy in hotels

The Evolution of Unified Commercial Strategy in Hotels

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over

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resort beach in summer season reflecting importance for hotels to include tour operator business into their revenue management strategy

Revenue in Vacation Hotels: Power of RMS with Tour Operators

Strategic approach to TT.OO. management can be the difference between a hotel that is content with its revenue or one that thrives in a competitive sector

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money with rope tied in a knot reflecting importance to manage your marketing budget effectively

How to Manage Your Marketing Budget Effectively

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

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algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

The Key to a Future-Proof and Guest-Centric Hotel Experience

It’s not just about staying ahead of the curve, it’s about empowering your staff to focus on delivering personalized services that enhance guest experience

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one different egg reflecting the power of originality in marketing

Copycat Marketing: Why Being Original Beats Following Trends

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

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