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boutique hotel room illustrating a small hotel challenge and the importance of google reviews

Revenue Management Essentials for Independent Hotels

We answer the most important questions owners and operators of independent properties have about revenue management

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How to Effectively Use Email Marketing in Hospitality in 2025 bookboost article image

How to Effectively Use Email Marketing in Hospitality in 2025

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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a roller coaster reflecting the ups and downs in booking patterns and how the shoulder season is a good time to drive bookings without the competitive frenzy of peak time

Strategies for Selling Out During Shoulder Season

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

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hotel corridor illustrating the need for revenue and commercial leaders to walk the floor and really understand their rooms i.e. their product offering which affects adr

How To Increase Your ADR – Part 3 (Take A Walk)

Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

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halloween icons reflecting digital marketing scary stories

Digital Marketing Scary Stories: A Halloween Special

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

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arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand

A Hotelier’s Survival Guide: Understanding Demand (Part 1)

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

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person on a laptop making a hotel bookings either via otas or direct on the hotel website

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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person with finger over mouth reflecting 7 taboo topics in commercial strategy

7 Taboo Topics in Commercial Strategy

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

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