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Instead of using AI indiscriminately, luxury hotels should specifically identify areas where it can truly make a difference. The first step is to analyze

As time passes and technology evolves, we enter a new era of guest expectations. It’s not enough to just meet their needs, the challenge is to exceed them

Easter provides a fantastic opportunity for hotels to increase bookings and revenue. Start planning now, and make it a truly egg-ceptional success

Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

In an industry where every minute counts, the effectiveness of an RMS should be measured by its ability to simplify lives rather than complicate them

Here are five pricing trends to watch – along with strategies to help you stay on top of the opportunities and ahead of your competitors

If the question is how do we create more revenue, generate more bookings, do more upselling, marketing cannot be ignored in this equation

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences

There’s a fine line between optimizing your revenue management with technology and handing over too much control to an algorithm