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Pressure testing your revenue strategy is not about tearing everything apart. It is about identifying weak assumptions and hidden risks early

Revenue success in 2026 won’t come from inefficient processes, guesswork, or last-minute scrambling. It will come from building the right foundations

In 2026, hotel success is not about predicting the future perfectly. It is about building a business that can adapt faster than the market around it

To understand if your Hotel AI agent is delivering real value, you need to look at a few core metrics. These simple metrics will help you

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

For airlines, data is a complex mosaic. Embracing multi-source complexity helps navigate the probabilistic future of airline distribution.

As traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story

The 3 traditional pillars of direct distribution will continue to play a role, although their relative importance will shift as AI becomes more prevalent

When a commercial leadership role becomes vacant, it rarely goes unnoticed. But the time it takes to fill that role can quietly disrupt performance

The strongest revenue strategies use Q1 to tighten fundamentals, correct any drift from the previous year, and put guardrails in place early