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image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue

CPC or CPA on Metasearch: Which One Is Right For You?

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

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black and white photo of a man on a phone by a desk reflecting the outdated sales methods in hotel group sales

The Hidden Cost of Outdated Sales Methods in Hotel Group Sales

In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome

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steps going up reflecting the tactics to implementing data based pricing strategies

Steps to Implementing Data Based Pricing Strategies

Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis

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words about data under a window ledge reflecting the importance for revenue managers of developing a data driven forecast

How Revenue Managers Can Develop a Data Driven Demand Forecast

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

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looking at graphs through a magnifying glass asking how can a revenue manager become a revenue sleuth

Be a Revenue Sleuth and Unmask Revenue Maximization Tactics

The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value

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booking.com are one of many otas who charge hotels fees

Booking.com Fees: Insights and Hotel Best Practices

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

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the words online booking on a computer keyboard reflecting importance to hotels of their website to drive direct bookings and increase revenue

How to Generate More Direct Bookings and Boost Hotel Revenue

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships

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coins being stacked up to reflect how hotels can still increase their adr with the right focus

Quality of Guest Experience Focus Boosts Long Term Revenue

What if we focused more on the quality of each guest’s experience? Turns out, investing in guest satisfaction can significantly boost long-term revenue

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graphs which could reflect the new era of hotel revenue management moving beyond rates

What Is Average Rate Index: A Key Metric in Hotel Management

Average rate index (ARI) is a metric that hoteliers can evaluate performance of their room rates relative to a group of competitors during a specific period

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different coloured pawn pieces reflect importance to hotels of market segmentation to improve offers, revenue and satisfaction

Market Segmentation – Still The Holy Grail!

Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

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