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CPC or CPA on Metasearch: Which One Is Right For You?
For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast
The Hidden Cost of Outdated Sales Methods in Hotel Group Sales
In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome
Steps to Implementing Data Based Pricing Strategies
Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis
How Revenue Managers Can Develop a Data Driven Demand Forecast
As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to
Be a Revenue Sleuth and Unmask Revenue Maximization Tactics
The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value
Booking.com Fees: Insights and Hotel Best Practices
While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue
How to Generate More Direct Bookings and Boost Hotel Revenue
With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships
Quality of Guest Experience Focus Boosts Long Term Revenue
What if we focused more on the quality of each guest’s experience? Turns out, investing in guest satisfaction can significantly boost long-term revenue
What Is Average Rate Index: A Key Metric in Hotel Management
Average rate index (ARI) is a metric that hoteliers can evaluate performance of their room rates relative to a group of competitors during a specific period
Market Segmentation – Still The Holy Grail!
Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them