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A Complete Guide for First Time Implementation of a Hotel CRM
We explore the dos and don’ts of implementing a CRM in your hotel for the first time, inspired by best practices with a focus on hospitality

Love at First Click: Engaging Guests With Romantic Promotions
From romantic dinners to playful promotions, there are so many ways to make this Valentine’s Day unforgettable and keep bookings rolling in!

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

The Case for Expanding your Comp Set with New Competitors
The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

How AI Agents Are Transforming Revenue Management
AI agents are emerging as the transformative force reshaping how revenue professionals in travel and hospitality work

AI in Luxury Hospitality (Part 1): Potentials and Applications
This article examines AI applications that can optimize the guest experience in luxury hotels, whether through existing technologies or those yet to emerge

Customer Effort: How Easy Is It To Stay In Your Hotel?
Customer effort is a metric used in hotels to measure guest satisfaction. It is all about how easy it is to stay in your hotel, from booking to post-stay

What is the Real Value of Group Business to Your Hotel
Evaluating value of a group lead more broadly than just booked bedrooms and events enables you to improve pricing decisions, occupancy, and the bottom line

Overbooking Strategy: How to Maximize Occupancy
On the upside, strategic overbooking can lead to higher occupancy and increased profitability. On the downside, there is always the risk of overshooting

How AI is Reshaping the Hospitality Digital Marketing Industry
AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players