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We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

We ask if the focus around sustainability has made it way into the Marketing and Revenue teams. Does it form any part of the weekly strategic discussions

We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment

Ensuring optimal pricing, predicting market flux, and providing strategic insights, a Revenue Management System aids hotels in carving out a distinct niche

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

If you want to maximize profitability, the key is to focus on and invest in upsells with a favourable cost-to-revenue ratio