How Hotels Can Use Facebook Throughout the Purchase Funnel
Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. NB: This is an […]
What Is Facebook’s Trip Consideration? And Is It Worth Your Investment?
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and […]
Inspiring travelers with Facebook’s new Trip Consideration
Facebook has been extremely busy expanding its presence in the travel space over the past year. Last year saw the launch of City Guides, a tool that lets Facebook users […]
Facebook is Changing and So Should Your Hotel Content
Mark Zuckerberg’s announcement lays a foundation for how Facebook’s News Feed will operate in 2018. The change? Less organic content from businesses, brands, and media and more content that encourages […]
Expedia and Priceline battle the digital duopoly
An older gentleman stands in front of a temple in Siem Reap, Cambodia, gazing up in wonder as sunlight glints off his white hair and wizened face. As he begins […]
Organically Grow Your Social Media Followers on Facebook
Let’s face it… growing your social media following has drastically changed. All of the social channels have made it a lot more difficult to achieve this task, pretty much to […]
Facebook is Changing! What Does This Mean For You?
Facebook plays a critical marketing role for most lodging operations (particularly independent ones), and they’ve recently announced some pretty significant changes that you should be ready for. In an attempt […]
Travelers turn to Facebook Messenger for better customer service
When Karen Korr wanted to change part of her European itinerary, she didn’t call Travelocity, her online travel agency. She didn’t send an email or a text message, either. Instead, […]
How to Use Facebook & Instagram Live?
If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]
What Facebook News Feed Changes Mean for Hospitality Marketing
By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]
