Facebook Hacks for Hotels in 2018
Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]
How Hotels Can Prepare for a Changing Facebook
If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]
Facebook for Pages is changing! What should hotels and restaurants do?
On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]
4 Things Every Branded Hotel Should Be Doing on Facebook
As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com […]
Reach The Right Travelers: Facebook Targeting Tactics For Hotels
As the world’s largest and most engaged social media network, Facebook provides a wealth of opportunities for advertisers, particularly in the travel space. Not only does the highly visual nature […]
PolyU Study urges hotels to engage the Facebook generation
Hotels should make greater use of social media to evaluate their performance from the customer’s perspective, according to Dr Bona Kim (Ph.D. graduate) and Dr Sam Kim of the School […]
The Master’s Guide to Facebook Advertising for Events
Billions of people use Facebook on a daily basis. This makes it the perfect place to create and launch a targeted ad campaign for an upcoming event. People are already […]
How to Manage Your Hotel Facebook Business Reviews
A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. NB: This is an article from Travel Media However, the line between […]
New Features on Dynamic Ads for Travel (DAT)
Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. NB: This is an article by Koddi By introducing new Dynamic Ads for […]
Buying Facebook Likes for your hotel: good or bad idea?
With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new […]
