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In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This […]

As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]

NB: This is an article from Staah Facebook News Feed Update An explore page, group video, hashtag in profiles and updated messenger, here are a few Facebook and Instagram features […]

Amid positive trends in tax reform and optimism around positive hotel performance metrics, the specter of a new disruptor looms over the hospitality industry. The NYU Hospitality Conference, held at […]

Fewer than 10% of US travellers have a particular brand in mind to book with prior to researching. That’s the reality of travel and it means hotel brands have a […]

Facebook recently removed third-party ad targeting segments, which were built into the Advanced Audience page. Called Partner Categories, these segments included supplemental material from Experian, Axciom, Oracle Data Cloud, and […]

Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. NB: This is an […]

Remember the days when your Facebook wall and newsfeed were cluttered with hundreds of photos of your cousin’s baby? Or the days when you had to look up your favourite […]

“Organic is dead!” – This is a phrase we have been hearing lately. Digital Marketing professionals have been writing about this for months, even years, as Facebook continues its push […]

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. With Trip Consideration, Facebook is […]