How to get more bookings through your hotel’s Facebook page
Within the travel world, nothing is more powerful than the social connection between people, particularly through Facebook. If travellers aren’t sharing photos and videos of their trip, then they’re probably […]
13 Tips to Get More Bookings from Facebook
Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge […]
10 Tips to Create Captivating Facebook Travel Ads
eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]
Placement Optimization on Facebook Dynamic Ads for Travel
When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]
Apple Business Chat vs. Facebook Messenger: what’s best for hotels?
Never one to lag behind, Apple are testing Facebook’s mettle with the launch of their new iMessage integration, Business Chat. NB: This is an article from TripTease Apple’s new feature […]
Understanding Events on Facebook Dynamic Ads for Travel
Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. NB: This is an article from Koddi […]
Facebook’s ambitions for travel planning and booking
There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a […]
5 Factors that Influence the Cost of Your Facebook Ads.
Facebook has become a must in brands’ overall digital marketing strategies — and more and more managers are trying to better understand and evaluate the true costs of a Facebook […]
How to maximize bookings with Facebook for independent hotels
We have all heard how social media marketing is an imperative marketing tool for the hospitality industry. Now more than ever, hotels need to ensure that they are using social […]
Facebook Has a Monopoly Amongst Travel Marketers
62% of travel marketers rate Facebook as the most effective social media network. Facebook is peerless amongst travel marketers according to a new industry-wide survey from EyeforTravel. The State of […]
