expert updates

hotel employee and guest engagement with modern hotel automation technology

Three Advantages of Hotel Tech Built by a Hotelier

This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool

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hotel upsell kpis and analytics

ROOMDEX Introduces Hotel Upsell KPIs for a Profitable Recovery

Hotels recognize upselling offers an opportunity to maximize revenue. However, without KPIs it is unlikely an upsell program will operate at maximum profit

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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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The Direct Booking Index (DBI) and Why Hoteliers Should be Using It

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

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BenchDirect! The First Benchmarking Product for Direct Booking Channels

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

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Lybra Announce Integration Between Lybra’s Assistant RMS & MasterYield’s PMS

Thourgh integration MasterYield’s PMS reservations data will populate Lybra’s Assistant, enabling the RMS to provide the most accurate real-time rates

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Lybra Announces Two-Way Integration with GP Dati Scrigno PMS

Lybra, developer of the Assistant, is proud to announce a two-way integration with GP Dati’s Scrigno PMS, a cloud suite of hotel management solutions

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4 Hotels Bringing a Unique Guest Experience to Their Website

These impressive hotels offer guests an unrivaled experience on property, but also a unique and personalized experience with their website

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A Successful Direct Channel Growth Strategy in 6 Stages

Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]

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Using Upselling in Hotel Marketing

The practices of upselling and marketing are comparable in that they both aim to induce delight in target audiences, so they part with money

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