experience
7 Steps to Creating a Guest Journey for the First Time
One of the key benefits of drawing a guest journey is the ability to personalise the guest experience, driving more satisfaction and fostering loyalty
Should I Choose a Rule-Based or an AI Hotel Chatbot?
Simply put, there are two types of chatbots: rule-based and AI chatbots. Each has its benefits and fits different needs
The Importance of Micro-Moments in the Travel Customer Journey
Viewing micro-moments as part of a holistic travel customer journey helps you consider every step of the customer journey and optimize their experience
Managing Hotel Cancellations to Optimize Revenue and Guest Satisfaction
Let us delve into the challenges associated with managing hotel cancellations and explore effective strategies to minimize their impact
9 Benefits of a Hotel Chatbot and Key Features to Look For
While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks
Maximizing Return on Experience (ROE) Through Data-Driven Marketing
Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach
How To Improve Guest Satisfaction and Measure It
To improve guest satisfaction, hotels must focus on fully understanding guest preferences and creating unforgettable experiences
Importance of Reputation Management for Increasing Direct Bookings
Embrace the power of reputation management and watch your hotel thrive in the competitive hospitality industry
Demographics Alone Won’t Help Deliver an Ideal Guest Experience
Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse
How to Respond to Positive, Neutral and Negative Guest Reviews
How are you treating your cheerleaders? Guests who leave positive reviews are choosing to go that extra mile. It’s their way of saying “thank you”