experience

7 Steps to Creating a Guest Journey for the First Time

One of the key benefits of drawing a guest journey is the ability to personalise the guest experience, driving more satisfaction and fostering loyalty

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Should I Choose a Rule-Based or an AI Hotel Chatbot?

Simply put, there are two types of chatbots: rule-based and AI chatbots. Each has its benefits and fits different needs

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The Importance of Micro-Moments in the Travel Customer Journey

Viewing micro-moments as part of a holistic travel customer journey helps you consider every step of the customer journey and optimize their experience

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Managing Hotel Cancellations to Optimize Revenue and Guest Satisfaction

Let us delve into the challenges associated with managing hotel cancellations and explore effective strategies to minimize their impact

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What Is a ChatBot and Does Your Hotel Need One?

9 Benefits of a Hotel Chatbot and Key Features to Look For

While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks

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Maximizing Return on Experience (ROE) Through Data-Driven Marketing

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

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How To Improve Guest Satisfaction and Measure It

To improve guest satisfaction, hotels must focus on fully understanding guest preferences and creating unforgettable experiences

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Importance of Reputation Management for Increasing Direct Bookings

Embrace the power of reputation management and watch your hotel thrive in the competitive hospitality industry

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Demographics Alone Won’t Help Deliver an Ideal Guest Experience

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

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How to Respond to Positive, Neutral and Negative Guest Reviews

How are you treating your cheerleaders? Guests who leave positive reviews are choosing to go that extra mile. It’s their way of saying “thank you”

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