experience

Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites

At the end of the day, technology needs to complement and elevate the guest experience rather than just being flashy

Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

Hotels need to double down on improving experiences at the individual guest level and at the systemic level to boost outcomes at scale

This is a shining example of how the power of technology and human interaction can create a memorable experiences. Sadly, this is the exception.

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Guest experience is the cumulative impact of interactions and experiences between your hotel and a guest, at every touchpoint along the whole guest journey

Here are a few reasons why you should accept a negative review gracefully, and some steps for managing your online reputation the right way

As the hotel industry advances, technologies like AI open avenues for better guest experiences, streamlined operations and improved revenue management