Events

A Strategic and Actionable Wedding Venue Marketing Guide For Hoteliers

You have a stellar hotel with potential for even more wedding business, but it is not generating the kind of wedding bookings you know it should. You are in luck […]

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How to Use Local Events to Win New Customers

Location-based businesses like hotels, restaurants, banks, or retail stores are built around communities. NB: This is an article from Milestone Events happening in your community, whether they be large or […]

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Upselling Techniques: How to Increase the Value of Each Event

At the end of the day, there are just four ways to grow group business as a caterer or hotelier. Increase the number of clients you serve Increase the frequency […]

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Beyond RevPAR: Understanding Total Group Revenue for Hotels

Once upon a time, group business was essentially a filler for the guest rooms that transient business didn’t occupy. In today’s world of all-time occupancy highs,1 group business tells a different tale. […]

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8 Ways to Use Guest Intelligence for Hotel Events

For special occasions and hotel events, the expectations and stakes are high – for the people who organize them and for the hotels that host them. Reviews and online reputation […]

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About Your M&E Revenue Strategy – wait, you have one, right?

Attention revenue managers: pay no attention to that ballroom behind the double doors. Only, what if we told you that your hotel’s meetings & events (M&E) space could become the […]

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