events

Trends in Events and Meetings That Will Shape 2020

With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees’ needs in finer detail, and bringing guests together in unique venue spaces.

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5 Ways Your Hotel Can Drive More Wedding Leads This Proposal Season

Is your hotel positioned to capture new wedding leads during this peak season? Now is the time to start launching your hotel’s wedding lead campaigns to capitalize on this year’s proposal season.

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8 Simple Ways to Use Hotel Venue Guest Reviews to Increase Sales

Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.

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Big Events Coming to Town? Time for Proactive Revenue Strategy is Now

A holistic forecast that can segment business accurately will help identify which customer segments to go after, inform strategies to increase ancillary revenue, and highlight upselling opportunities

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New Year Resolutions for Independent Hoteliers

So, 2020 is on the way. Another new year. Time to stop, take stock (after the Christmas rush), and start the new year with a bang. NB: This is an […]

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Cognitive Biases Great for Survival, Not so Much for M&E Sales

Cognitive Biases: Great for Survival, Not so Much for M&E Sales

It awes me how it’s possible that when two people with contradicting opinions are presented the exact same scientific report they both walk away stating it substantiates their believes on […]

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black and white photo of a man on a phone by a desk reflecting the outdated sales methods in hotel group sales

Mirror Mirror on The Wall What Will be Demand Next Fall?

One of the most challenging parts of being a Meeting & Events/MICE/Conference & Banqueting professional is having to take strategic decisions today for far future periods. NB: This is an […]

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empty hotel meeting and event venue reflecting impact of outdated sales methods in hotel group sales

3 Step Guide to Creating Your Meetings & Events Budget

Budget season is for many hotel teams a dreaded period that is marked by lengthy meetings and overall confusion. No one is to blame here. NB: This is an article […]

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Microsites Improve Revenue for Hotel Restaurants and Event Venues

How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.

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A Hotelier’s Guide to Major Events: Lessons from London

Major events across the planet – from the Olympics to the World Cup – provide area hoteliers unique opportunities to capitalize on increased demand and maximize revenue with huge potential rewards.

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