events

Group Business, Threat or Opportunity: Simple Group Displacement Model

Group Business, Threat or Opportunity: Simple Group Displacement Model

Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments

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How Good Hotel Marketing Can Give Group Sales A Leg Up

Easy to shop, easy to book, easy to plan, easy to communicate. In short, that’s what meeting planners love about hotels. It’s the job of sales and hotel marketing to ensure you are delivering

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Don’t Leave These Group Bookings On The Table

While data suggests a decrease in group bookings, hotel DOSMs hoping to tap into new or additional markets to shore up group business need to look outside the 3rd party meeting planner tools

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Why 2020 Should be the Year of MICE Revenue Management

Podcast: Why 2020 Should be the Year of MICE Revenue Management

The topic for this podcast discussion is MICE Revenue Management – what are the challenges and why this should be a much higher priority for hotels with meeting and events space

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Trends in Events and Meetings That Will Shape 2020

With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees’ needs in finer detail, and bringing guests together in unique venue spaces.

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5 Ways Your Hotel Can Drive More Wedding Leads This Proposal Season

Is your hotel positioned to capture new wedding leads during this peak season? Now is the time to start launching your hotel’s wedding lead campaigns to capitalize on this year’s proposal season.

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8 Simple Ways to Use Hotel Venue Guest Reviews to Increase Sales

Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.

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Big Events Coming to Town? Time for Proactive Revenue Strategy is Now

A holistic forecast that can segment business accurately will help identify which customer segments to go after, inform strategies to increase ancillary revenue, and highlight upselling opportunities

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New Year Resolutions for Independent Hoteliers

So, 2020 is on the way. Another new year. Time to stop, take stock (after the Christmas rush), and start the new year with a bang. NB: This is an […]

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Cognitive Biases Great for Survival, Not so Much for M&E Sales

Cognitive Biases: Great for Survival, Not so Much for M&E Sales

It awes me how it’s possible that when two people with contradicting opinions are presented the exact same scientific report they both walk away stating it substantiates their believes on […]

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